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Smart Meetings Testimonial Letter
'Smart Meetings' Magazine Article

Client Testimonials Steve Lowe, Harrah's Lake Tahoe

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Hawaii Business Magazine - "Gen Y Changing the Workplace"
Fox 6 San Diego Television Interview

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Genergraphics® is a 25-year compilation of generational research, case studies and defined statistics that has enabled Fortune 500 companies to better understand their own market positions. Generation Miner©, created by Charles Schwartz, is a suite of tools that joins the power of Genergraphics and behavioral research with generational marketing.
Contact Genergraphics to learn more about our research programs including the GenMiner© process and how we can help you better understand your customers and their mindsets.

Below we offer a short list of examples of generational data

*Genergraphics® improves the accuracy of hitting your target market in advertising and marketing from 30% to 70% over using demographics.

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*The following chart details each of the Five Generations.

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*The following chart shows factors that distinguish Boomers from other Generations.

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*The following chart shows factors that distinguish the Silent Generation (aka Forgotten Generation) from other Generations.

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*The following diagram compares the different characteristics amongst Echo Boomers (born 1977 and later), GenX (1965-76), Trailing Edge Boomers (1960-64), Leading Edge Boomers (1946-1959) and the Silent Generation (1936-45).

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* The following chart shows the media generation gap between various age groups from 18 and up. Trends show a decline in TV News viewing and Newspaper readership among the younger generations.

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